With over 27% of committed relationships starting via the internet, online dating is no longer a taboo.It is estimated that there are over 20 million matches on dating apps and websites worldwide, that comes down to approximately 40 million users.India is the 9th largest market for online dating users.With the fast-food economy and increased internet penetration, these numbers are going to increase multi-fold.
It is predicted that by 2031, at least 50% of married couples would’ve met online. The average online dating service user spends $243 annually.
Computers are now going instinct and mobiles are definitely the future. 48% of users access dating services via their smartphones.With Reliance Jio, smartphone and the 4G internet have become more readily available boosting up the number of smartphone users in the country to an estimated 300 million.
India has come a long way from the days when online dating was more or less limited to sending friend requests to people with good DPs. Then, of course, looking for soulmates moved from scrolling down newspaper classifieds to searching on matrimonial websites.This being the online equivalent of meeting with ladke/ladki waale.
It looks like the young Indians are finally ready to search their own partners without having parents trawling through websites.59% of the youngsters said they did not look down upon online dating compared to 27% in 2012.
India is the fastest growing market for Tinder and the largest in Asia.One Million “super-likes” are sent every week, with women sending more than men.India, therefore, has witnessed a huge change since it was difficult for women traditionally to even choose their partners.
The success of Tinder has encouraged several entrepreneurs to develop some amazing applications in the online dating segment.These dating apps have attracted an ever-increasing userbase and also huge funding from investors.Users have found dating apps helpful whether they are looking for marriage, serious relationships or – the crowd’s favorite – hookups.
What may have started as a hook-up movement has quickly and radically transformed the way the generation to come will meet their better halves.
A research predicts that one-third of marriages will be a direct result of online dating, there is, of course, no other and more subtle way of expressing interest as swiping right on a profile
With a platform for all that one can imagine – posting the food you had, stalking the life of a friend, putting forth bitterness in under 140 characters and even one that puts dog ears on you, it is not surprising that people have separate applications to find “BAE”.
Humans have an innate desire to find companionship but we’re getting increasingly constrained by our growing responsibilities.Trash cans are overflowing with coffee cups and lunch breaks are getting replaced with extra work sessions.Being busy is normalcy and probably a pride but this leaves little scope for meeting offline.
Therefore “find BAE” apps have gone viral and collecting matches has become more of a sport.It comes as no surprise then, that the online dating market is worth $2.2 billion with revenues of 381 million dollars in 2016.It’s a hot market and Facebook all set to add a dating feature in-built in the app is prove enough to suggest the enormity of the market.
Dating Apps like Tinder, Badoo, Truly Madly and Happn have changed much of this scenario specifically in India
• The ounted to $1383 mn in 2018.• User Penetration is at 5.7% and is expected to increase to 6.3%• There are 50 million users on Tinder alone with an average of 12 million matches every day. This means that there are at least a billion swipes.• The average daily time spent on dating apps has increased to 90 minutes.• India is the biggest market in Asia for online dating as most of its population is young.• The number of swipes in India alone is 14 million going up from 7.5 million in 2015.• Truly Madly has seen a 100% month-on-month growth rate.